With the trend toward further digitalization and globalization in today’s marketplace, many small businesses find themselves struggling to keep up with so many rapid changes. One important way in which business owners can improve their organization quickly and set themselves up for even greater future success is by focusing on the diversification of their workplace.
Simply put, what this means is hiring people of varying characteristics, such as age, gender, ethnicity, sexual orientation, skill-set, education, and socioeconomic background, to name just a few. In recent years, numerous studies have been conducted that not only show that there is still a long way to go in improving workplace diversity, but that companies that do have a more diverse workforce outperform less diverse organizations in nearly every key performance indicator.
For example, more ethnically and racially diverse companies are 35% more likely to realize financial returns above their industry median. Additionally, diverse companies generate 19% more revenue on average than less diverse companies and are 70% more likely to capture a new market. Diversity in the workplace brings fresh perspectives, different skill-sets, higher productivity, and fosters greater creativity. A business that actively promotes diversity can also significantly enhance its business reputation and improve employee retention.
So, then, once a business has decided to proactively diversify their workforce, what is the best way to attract diverse talent? As it turns out, there are a few easy-to-implement strategies to achieve this:
- Advertise new jobs through diverse channels. For example, sites like com, PDN Recruits, iHispano, Pink Jobs, and Retired Brains offer access to a large pool of diverse candidates.
- Emphasize diversity in your job postings and the careers page on your website. This is one of the easiest to accomplish and takes only minutes to accomplish. With more and more talent in today’s market valuing companies that emphasize diversity, you will get more qualified responses by letting people know that your organization is proactive when it comes to diversity and inclusion.
- Implement blind resume screening and diverse interview panels. Even for organizations and HR departments with the best of intentions, unconscious biases can still occur, even with extensive diversity training This can be easily avoided by implementing blind resume screening and making sure that your interviewers represent the company’s diversity.
- Include diverse employees in web and print materials. By doing this, not only will you be letting prospective employees know that your organization emphasizes diversity, but also prospective clients.
- Attend diversity job fairs and partner with minority organizations. With the growing focus on diversity, diversity job fairs have been popping up all over the country. No matter where your organization is located, there is likely to be a diversity job fair near you. You can also partner with local minority organizations, such as a Hispanic Chamber of Commerce or other community groups that can offer access to large pools of qualified candidates.
Nevertheless, despite all of the evidence that shows the importance of a diverse workplace, however, a recent analysis by the Society for Human Resource Management (SHRM) revealed that roughly 41% of business managers are “too busy” to focus on a diversity hiring program. This is where a staffing agency can help.
A staffing agency will discuss your diversity recruitment goals with you, help you to write appropriate job descriptions, and bring to bear their vast pools of skilled talent to help achieve your company’s goals. However, beyond simply helping you to recruit and hire more diverse talent, staffing agencies can also provide consulting services to help make your workplace more inclusive overall, such as organizing training on diversity and inclusion and mitigating any legal concerns.
In conclusion, there is no doubt that a diverse workforce offers many benefits, both in terms of financial growth and fostering a stronger and more productive workplace. It is also relatively simple to initiate a diversity recruitment and hiring program by following the simple tips outlined above or by hiring a professional staffing firm that can work with you step-by-step to achieve your hiring goals.